Shaadi.com has brought a very innovative and a bizzare app called the Angry Brides designed to target the Indian dowry system. It will give all those angry women a chance to hit those snobbish engineers, doctors or pilots, we mean virtually. You can play this game on Facebook where women can beat up grooms with their heels, broomsticks, pans, eggs, shoe or a traditional chappal. “The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry,” said Ram Bhamidi, senior VP and Head of online marketing at Shaadi.com.
In the game, each groom has a price tag, starting at 1.5 million rupees. Every time a player hits the groom, his value decreases and money is added to the player’s ‘Anti-Dowry Fund’ which is then posted on their Facebook page. “Since we launched the game last week, more than 270,000 people have liked the app. Both men and women seem to be playing it,” said Bhamidi.